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Live demo available now · visitor sign-inPhase 1: 100-family pilot

AtharToday's habits, tomorrow's impact

AtharAI— a second mind for your home.

An intelligent family assistant that understands Arabic. It proposes tasks and appointments and acts only after you confirm, checks chores are done from a photo, summarises your week and spending, and suggests events near you — with the Hijri calendar and prayer times at its heart, so today's habits become a lasting impact.

Visitor sign-in to a demo family — no phone number needed · or ask Athar right here

  • Acts after you confirm
  • Weekly insights
  • Photo verification
  • Nearby events

01Try it now

Ask Athar — and watch how it thinks.

A demo conversation that simulates the real assistant: it reads, plans and proposes — then waits for your confirmation before it acts. For the full version, connected to a demo family's data, open the live demo as a visitor.

ready-made scenarios
4
network requests
0
your decision
100%

Athar AI

Simulation · no network

Athar: Hi, I'm Athar. Ask me about household chores, this month's spending or weekend events — and I never act before you confirm.

Suggested questions

An illustrative simulation that runs entirely in your browser — names and figures are examples.

Open the live demo as a visitor

02Athar AI

Four AI skills at the heart of Athar.

AI in Athar is not an add-on feature — it is the product. Four concrete jobs, each working on your family's data, and with your consent.

Family Assistant

01

«Ask in your own dialect, and Athar does it — after you confirm.»

It creates tasks, appointments and reminders from a single conversation, and answers only from your family's data. Every action appears as a confirmation card before it runs.

See it in the app

Athar Insights

02

«Your home in numbers, in plain words.»

A weekly summary of spending, chores and time: it spots schedule conflicts, suggests prayer-aware times, and ends with one actionable recommendation.

See it in the app

Photo Verification

03

«One photo is enough.»

A child or a helper sends proof, and Athar judges it Done or Needs review — with a reason and a confidence score. The parent always has the final say.

See it in the app

Athar Discover

04

«Events that fit your family, when you're free.»

It finds family events and activities near you, matches them to your kids' ages and the family calendar, then proposes the best slot.

See it in the app

How it's built

  • Anthropic's Claude models
  • Run on our servers via Supabase Edge Functions
  • Your family's data is never used to train any model
  • Human confirmation before any action

03Habits

Impact starts at home.

Small habits repeated every day leave a lasting impact. Families build their habits together: daily check-ins for every member, streaks, and one habits board for the whole family — while Athar AI suggests the right habits and celebrates every streak.

  1. 01

    Per-member check-ins

    One tap per habit, from each member's phone.

  2. 02

    Streaks

    Consecutive days are counted and earn bonus points.

  3. 03

    Family habits board

    Who's done today, and who could use some encouragement.

  4. 04

    Athar AI suggests & celebrates

    Habits that fit your schedule, and a cheer for every win.

Family habits board

Demo board — tap any cell to check in a habit

Today's progress

22 of 30

Family habits board
TodayDad9Streak daysMum21Streak daysFahad6Streak daysSara12Streak daysNoura7Streak days
Praying on time
Daily Quran reading
Reading 15 minutes
Tidying up
Exercise
Helping at home

Athar AI

Noura has read 7 days in a row! Send her a “Reader of the week” badge with 20 bonus points?

Athar AI

New habit idea: a 20-minute family walk after Maghrib — your free time allows it 4 days a week.

04Athar Points & Rewards

Every habit counts. Every win is rewarded.

Family members earn points for completed habits and for tasks verified by Athar AI from a photo, with bonuses for streaks — then redeem them for rewards from partner stores: cafés, bookstores, family entertainment and groceries.

  1. 1Do it
  2. 2Athar verifies
  3. 3Earn points
  4. 4Redeem

Sara's balance

1,240 pts

Next reward: Book voucher1,500 · 83%
  • Tidy room · photo verified+10
  • 7-day reading streak+50
  • Daily Quran reading+5

How points are earned

Completed habit
+5 pts
Task verified by Athar AI from a photo
+10 pts
7-day streak
+50 pts
30-day streak
+250 pts

Parents approve points and choose which rewards each member can redeem.

Rewards catalog

Sample partner
  • Sample partner

    The Corner Café · Cafés

    Free drink

    200 pts
  • Sample partner

    Family Bookshop · Bookstores

    50 SAR book voucher

    500 pts
  • Sample partner

    Family Fun Park · Family entertainment

    One entry ticket

    900 pts
  • Sample partner

    Neighbourhood Grocer · Groceries

    10% off the basket

    300 pts

An illustrative catalog with fictional partner names — not existing partnerships. Point values are examples.

For partner stores

Rewards let partners reach families at the moment of achievement — sponsored offers redeemed with points, with parents in control of what their family sees.

Become a partner

05Dashboards & analytics

The whole home on one dashboard — and Athar AI reads it for you.

Family dashboards bring habits, points, tasks and spending together, with a weekly summary written by Athar AI in plain language and ending with one actionable recommendation.

Family dashboard

Illustrative data
Habit completion+6% vs last week
76%
Tasks completed6 remaining
42 / 48
Verified by AIof completed tasks
88%
Points this weekacross five members
1,140
Habit completion this week
Habit completion this week
Habit completion this weekValue
Sat62%
Sun70%
Mon68%
Tue81%
Wed77%
Thu88%
Fri84%
Points by member
Points by member
Points by memberValue
Sara310 pts
Fahad260 pts
Noura240 pts
Mum180 pts
Dad150 pts
Tasks & verification
  • Verified by Athar AI · 37
  • Approved manually by a parent · 5
  • Remaining · 6
Tasks & verification
Tasks & verificationValue
Verified by Athar AI37
Approved manually by a parent5
Remaining6
Spending by category · this monthTotal: 7,500 SAR
  • Groceries3,200 · 43%
  • Restaurants1,840 · 25%
  • School & activities1,500 · 20%
  • Other960 · 13%
Spending by category · this month
Spending by category · this monthValue
Groceries3,200 SAR
Restaurants1,840 SAR
School & activities1,500 SAR
Other960 SAR

Weekly summary from Athar AI

A good week: the family completed 76% of habits (+6%), and Sara leads on points for the second week running. Spending is highest on restaurants, mostly Thursday delivery.

  • Suggestion: a 350 SAR weekly restaurant limit
  • Tuesday 5 PM conflict — move the dentist to Wednesday?
  • Celebrate: Mum's 21-day Quran-reading streak

Every suggestion runs only after you confirm

06Why Athar

Built for the Saudi home, not translated for it.

The Saudi layer is the moat global apps cannot cross — and AI is the engine that makes the moat pay.

  • 01

    Hijri and Gregorian together

    Every event shows both dates, on the Umm al-Qura calendar.

  • 02

    Prayer-aware scheduling

    Athar never books over the adhan, and reminds you before it.

  • 03

    Domestic staff management

    Tasks that Athar AI verifies from a photo, and a record of what got done — live translation into the helper's language is coming.

  • 04

    Arabic first

    A right-to-left interface and an assistant that understands Saudi dialect.

  • 05

    Designed for PDPL

    Explicit consent, and each family's data kept fully isolated.

Today

 

 

City

Next prayer

 

 

  • Fajr–
  • Sunrise–
  • Dhuhr–
  • Asr–
  • Maghrib–
  • Isha–

Calculated on your device, Umm al-Qura method · ±1 min

07How it works

From sign-up to your first AI assist — in minutes.

  1. 1

    Sign up and create your family

    Use your mobile number, then invite family members and staff. Or sign in as a visitor to a demo family and try everything.

  2. 2

    Athar learns your routine

    School times, prayer times in your city, who does what — with your consent, and only from your family's data.

  3. 3

    Ask, verify, discover

    The assistant acts after you confirm, photos prove the work, and habits turn into points and lasting impact.

08Pricing

Start free, upgrade to intelligence.

AI is what separates each plan from the one before it.

AI feature

  • Free

    For families starting their habits and tasks.

    0SAR

    • Family of up to 4
    • Hijri calendar and prayer times
    • Tasks and habits board
    • AI assistant: 20 messages a month (AI feature)
    Join the waitlist
  • AI · Recommended

    Premium

    For families who want a real assistant.

    29.99SAR / month

    • Up to 8 members
    • Near-unlimited AI assistant (AI feature)
    • Photo verification: 100 photos a month (AI feature)
    • Weekly Athar Insights (AI feature)
    • Expenses and Athar Points
    Join the waitlist
  • Family Pro

    For larger homes with domestic staff.

    49.99SAR / month

    • Unlimited members
    • Domestic staff management
    • Extended photo verification (AI feature)
    • Athar Discover: local events (AI feature)
    • Priority support
    Join the waitlist

Prices in SAR per month. Limits may change during the pilot.

09Where we are today

A working product, and an open pilot.

No inflated user counts and no partner logos — this is what actually exists.

100

Saudi families

Phase 1 pilot — enrolment open

A working product
A live web app at athar-ai.app/webapp, with visitor sign-in to a demo family.
AI at the core
The assistant, photo verification, insights and event picks run on our servers, with human confirmation before any action.

Live in the demo

  • AI assistant
  • AI insights
  • Tasks & photo verification
  • Habits & Athar Points
  • Dashboards & analytics
  • AI-picked family events
  • Hijri calendar & prayer times
  • Family & members
  • Budget & expenses
  • Household staff & their tasks
  • Family activity timeline

Coming

  • Education
  • Neighbourhood community & initiatives
  • Kids' allowance
  • iOS & Android apps

10For investors

Building the AI operating system for the Gulf home.

Problem
Saudi homes run on WhatsApp groups and a mother's memory. No Arabic-first product brings the Hijri calendar, prayer times, staff, money and habits together.
Product
Athar AI is the product: an assistant that acts after confirmation, weekly insights, photo verification and event discovery — on top of a Saudi layer global apps cannot cross.
Business model
Monthly subscriptions at 29.99 and 49.99 SAR, with AI as the upgrade engine. Plus an additional stream from sponsored partner stores that reach families through Athar Points rewards.
Market

4.2million Saudi households

Source: GASTAT, Census 2022 · And a wider GCC market in later phases.

Projected revenueBusiness-plan projections — not realised revenue
Projected revenue
YearProjected revenue (M SAR)
11.5
25
310
420

Funding

Seed round

Now

500K SAR

Product development, team expansion and initial marketing

Series A

Next

10M SAR

Feature development, GCC expansion and AI enhancement

Roadmap

  1. 01

    Phase 1: 100-family pilot

  2. 02

    Kingdom launch

  3. 03

    GCC expansion

  4. 04

    Athar AI as a platform

11FAQ

Questions parents and investors ask.

Question not here? Email us — hello@athar-ai.app

  • Anthropic's Claude models, running on our servers via Supabase Edge Functions — not on your device. Your family's data is never used to train any model.

  • No. The assistant reads, plans and proposes, then shows every action — a task, an event or an expense — as a confirmation card. Nothing runs until you tap Confirm.

  • Only photos sent to verify a task. They are deleted under our retention policy, and the parent always has the final say.

  • Yes. It understands Modern Standard Arabic and Saudi dialects, and replies in Arabic or English.

  • Family members earn points for completed habits and verified tasks, and redeem them for rewards from partner stores chosen by the parent. The catalog on this page is illustrative, with fictional partner names.

  • On encrypted cloud infrastructure, with each family's data fully isolated. The platform is designed for Saudi Arabia's PDPL, and we are moving to regional hosting in line with its requirements.

  • The live demo is on the web with visitor sign-in, enrolment for the 100-family pilot is open, and mobile apps are coming.

  • Free to start. Premium is 29.99 SAR a month and Family Pro is 49.99 SAR a month.

Your home deserves an assistant that understands it.

Try Athar AI now as a visitor, or reserve your family's place in the pilot.

Or email us directly: hello@athar-ai.app · invest@athar-ai.app

Join us

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